Monday, May 21, 2018

Chapter 13 - Day Two


Started the day at ACE at 8am. Journeyed upstairs at noon for Round Two of New Strategies. I was surprised and quite excited when I found that I had my own desk now - loaded with everything that I would need. I felt quite VIP like. The new people that made it from my class all met in the conference room with Ray V and Tim W, where we were congratulated. They then delivered an update on what happened yesterday, explaining how some made it, and some did not. Then they fielded questions.

We were then given red Sharpies and some fresh recycled purple leads. We were not yet ready for the freshy fresh leads. They would come later. The red pen meant two things. One - every sale was reviewed by Quality Services. Two - we could not sign up for weekend Inbound until we graduated to a black Sharpie. The Sharpies were also used to write on the white cassette sales tapes, where we would write our name, customer name, dollar amount, date and side A or B.

Our schedule was from noon to 8pm, though the Morning Inbound people arrived around 6am. I sat there for a bit, soaking up the aura of my new home, and listening to those around me pitch the 900 Line Business. It was very exciting!

Finally, I picked up the phone, and called my first lead - no one there. I flew through all my leads without getting a live body on the phone. At that point I took a break, as I did not want to call them all back 20 minutes later. Then I listened to some more of my neighbors pitch, and I could see then writing up sales, and getting their numbers on the board. I watched Al F go to the board over and over and over. He was on Morning Inbound, and I wanted to by like Al. That was my goal, to one day beat Al F. He constantly put up 3 to 4000 on the board each day. This meant a pretty good size paycheck I soon learned.

I did manage a couple of pitches that day, and though I knew they were not hot to trot - I used the opportunity to practice my pitch, so to become more fluent with the sales script. At the end of the day, Tim W came up to me and said that I sounded pretty good, and not to be concerned about no sales that day. He said I was on the right track, and that he was confident I could become one of the best he has ever hired. I smiled and said thank you... I appreciate that. I will be back tomorrow!

Chapter 12 - Celebrating at Alexi's Grill


At the end of the day, a few of us went to Alexi's Grill on the first floor to celebrate.

Chapter 11 - Making The Cut


While I was busy making my very first sale, here is what was going on around me.

Chapter 10 - The Upsell


Again I would like to congratulate you Ron for coming on board! You SHOULD be excited! Now that you have a business to promote, let's talk about advertising it. Now when it come to advertising, the average persons sees hundreds of ads every single day. Advertising is EVERYWHERE! TV, radio, billboards, bus benches, bumper stickers, newspapers, magazines, mailers, pens, pencils, key chains, match books - EVERYWHERE!!!

Chapter 9 - The Close


OK Ron - did you catch all that?

Sunday, May 20, 2018

Chapter 8 - The Players


I sat down the other day and wrote down over 100 names of people that I remember from this time period. I am gonna list them here. I am gonna use their names in writing this, so that I can keep this somewhat real. If there is anyone here whom objects, please let me know - thank you! dk
Don Lapre Wendell Craig Tim Wilson Michael Hoffman Forrest Webb Mary Susan Dean Kawasaki Tylene M. Teisha M. (and husband Corey M.) Rod H. Matt C Joe David D Julian F Jason Manger Chris C Jason C Adrien P Ricky S Sandy D Scott M Jamie P Jamie B Mike Z. David W Rob F Lance V Nikki M Tera C Ric Ray P Rob S Michael D Charles M Rosie G Roy B Steve G Don Wood (Mr. Quality) Dan H Tylene's Dad Ray V Frank M The Friday Van Man - to cash checks for 1% Shawn P. Ken E. Rick Tracey The Bands The Bartenders The Servers David K. David S. Denise H. Summer - Lynn's Friend Lynn - Bubba's Friend and mine Amanda - waitress Agnieszka LaTonda Mahtab Natasha Ryan S Dave H Brian D Hameet Bill E Bubba Bob R Paul P Jack E - The Joker Tim O Robby B Steve G Rod H Wes F Tina Richard D Glen Rob S Al F Cliff M Lindsay Jim - PC Guy Robert F Michelle S Rebecca A Ric C Denise K Ralph M Andrew C Bill T Kirk W. Kristal Tara C Olivia Kelly Ha Ha Ha Brandi - Yucca Big Al Ed L Kristi Amber Heather Mike H Miah Chris M Sean M April S Doc Sweet Michael Sane Dustin Heath Sage Kilo Sheila

Chapter 7 - The Music


I am going to take a break right now to list songs that will make the soundtrack to Tempe 1998.

I do believe it will be a hit soundtrack just as American Graffiti was.

The songs will be from local bands, as well as what was on the radio back in 1998. There maybe be one or two songs that are 1999, but we will see. I do want to be as accurate as possible!

Stephe Ashbrook and sometimes Satellite (The Satellite CD was recorded in the summer of 1995, and released Nov 11th that same year. The band, Satellite, consisted of Stephen Ashbrook (vocals and guitar), Paul Cardone (PC) (Bass guitar), Mike Kellems (drums), and Chris Whitehouse (Whitey) (Lead Guitar). The band lived in Tempe Arizona. The band blended heavy handed rock -n- roll with pop sensibility, creating a sound that bathed itself in Southwestern jangle. Satellite toured all over the western US for years. These guys were like my family. I watched Stephen five nights a week. They and I pretty much took Friday and Saturday off - amateur nights!

The Refreshments, aka, Roger Clyne and the Peacemakers.

Ghetto Cowgirl (Mark Norman)
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Stone Bogart, The Pistoleros, Dead Hot Workshop, Naked Chollas, and more!

CD 1-1 That's Rock N Roll - Satellite CD 2-1 Fastest Car - Satellite CD 3-1 Drive - Satellite
1-2 Venus - Satellite 2-2 Summer of '76 - Satellite 3-2 Clove Cigarette - Satellite
1-3 Down Together - The Refreshments 2-3 Banditos - The Refreshments 3-3 Mexico - The Refreshments
1-4 Girly - The Refreshments 2-4 The Refreshments 3-4 The Refreshments
1-5 Excuses For Loser - Ghetto Cowgirl 2-5 To The Point - Ghetto Cowgirl 3-5 Breathe - Ghetto Cowgirl
1-6 Torn - Natalie Imbruglia 2-6 Crush - Jennifer Paige 3-6 Believe - Cher
1-7 Flagpole Sitta - Harvey Danger 2-7 Got You Where I Want You - The Flys 3-7 Save Tonight - Eagle-Eye Cherry
1-8 Brick - Ben Folds Five 2-8 Kiss the Rain - Billie Myers 3-8 Tell Me - Billie Myers 1-9 Last Kiss - Pearl Jam 2-9 Athenaeum - What I Didn't Know. 3-9 Butterfly - Crazy Town
1-10 What It's Like - Everlast 2-10 Money (Dollar Bill) - Everlast 3-10 Ends - Everlast
1-11 Freak Of The Week - Marvelous 3 2-11 You're So Yesterday - Marvelous 3 3-11 Without Warning - Ghetto Cowgirl
1-12 Semi-Charmed Life - 3rd Eye Blind. 2-12 How's It Going To Be - 3rd Eye Blind 3-12 Jumper - 3rd Eye Blind
1-13 Every Morning - Sugar Ray 2-13 Someday - Sugar Ray 3-13 Falls Apart - Sugar Ray
1-14 My Name Is my - Eminem 2-14 The Real Slim Shady - Eminem 3-14 Otherside - Red Hot Chili Peppers
1-15 I Want You - Savage Garden 2-15 To The Moon And Back - Savage Garden 3-15 Truly Madly Deeply - Savage Garden
1-16 Californication - Red Hot Chili P. 2-16 Scar Tissue - Red Hot Chili P. 3-16 Under The Bridge - Red Hot Chili P.
1-17 Butthole Surfers - Pepper 2-17 Bloodhound Gang - The Bad Touch 3-17 In The End - Linking Park
1-18 All The Small Things - Blink 182 2-18 What's My Age Again? - Blink 182 3-18 Adam's Song - Blink 182
1-19 Papercut - Linkin Park 2-19 One Step Closer - Linkin 3-19 Crawling - Linking Park
1-20 Pretty Fly - The Offspring 2-20 Why Don't You Get A Job? - Offspring 3-20 She's Got Issues - The Offspring
1-21 The Kids Aren't Alright - Offspring 2-21 Scotch and a Handgun - Satellite 3-21 Some of the Things - Satellite Ricky martin and enrique iglesias to be added soon
So much for 3 CD's with 13 songs each. Either less songs, or more CD's. The Producer will decide pretty much anyways, right?

A dream of mine - after the release of this major motion picture, a tour will be built to feature, Stephen Ashbrook, Satellite, The Refreshments, Roger Clyne & The Peacemakers, and Marc Norman and Ghetto Cowgirl. These 3 bands will put together the most amazing show, and... I would very much like to use the other Tempe 1998 CD Artists to have multiple guest appearances! A show for the ages! E1

Chapter 6 - The Let's Rock 14 Minute Audio Cassette (1998)


Here is the 14 minute Let's Rock Tape pretty much verbatim. I hope to get a live audio file soon.

LET'S ROCK!!!

============================.

Hello I'm Don Lapre, I'm so excited, I wanna tell you, thank you so much... for giving me just a few minutes to be able to explain my story of how I got started in the 900 business. I think after you hear it you're gonna be so excited, but I wanna tell you it would be absolutely insane if you were to go to another service bureau tomorrow, and get set up with your own 900 line if they told you that you had to pay a monthly fee, no matter what your volume was, you were committed or you were stuck to paying that service bureau a monthly fee uh, to keep your line activated.

It would absolutely be in in insane , let me explain why. When I first got started in the 1 900 business, I didn't even want to get started, here I was in my apartment just a few months prior to that I stumbled onto placing ads in the newspaper. So I went from making hardly anything, to making thousands of dollars a week, in placing tiny classified ads in the newspaper. So I'm sitting in my one bedroom apartment, I'm thinking I'm the richest guy in the world, there is nothing in the world that I want to do that's gonna to distract me, from doing uh my placing ads. So. My friend Bob Salerno calls me up and he says, Don, you gotta get a 900 line. Well I said, Bob, you're crazy. I'm making a a fortune placing my tiny classified ads, I don't know anything about the 900 business, I don't know anything about computers, I don't wanna have computer equipment, I don't wanna have to answer 900 calls, leave me alone, let me place my ads, let me make my fortune in peace, just leave me alone. So he hangs up the phone, he calls me up a few weeks later, and he says, Don, you gotta get a 900 line. Well he kept bugging me and bugging me and bugging me. Finally I said, OK, I will bring up one line, to see what would happen, but before I brought that line up I said, I said to him, I said Bob, how does a 900 line work. Well he said Don, that's the greatest part. He tells me, he says Don, the only thing you have to do is pay to get a line brought up, there are service bureaus all over the country. This is what he's telling me. He says Don, there are service bureaus all over the country. They'll set your line up, they have the computer equipment, they'll answer the calls for you. They already have programs like date lines and sports lines, and whatever you want, it's completely set up. So I said to him, I said to him, well wait a minute. If they are already set up, what'll I do? He said well they make their money by charging you per minute. They'll charge you like ten cents a minute, to take all your calls. I said ok, so what do I do?

He said the only thing you do is advertise to get people to call your 1 900 line. And then you call up every day to check and see how many calls you got. Then I said so that's all I have to do? He said yes. I said OK, if you bring up a 900 line, I'll place an ad, we'll see how it does, and if it does good, I'll give you ten cents a minute, as like a royalty. And we can both make money. He said you got it. Well, I ended up having to pay the guy over $250,000 cuz he made me rich in the 900 business.
.
But here's how it started. I got started with a 1 900 date line. I placed some ads out there, they worked so good, I ended up calling the service bureau 4 times in a row to make sure, that the numbers that they told me, were indeed correct. And indeed they were. I I I just flipped out! I was so excited! I placed my ads everywhere. I generated just an incredible amount of money. But here's the difference. When I got setup with my own line, I was already making a fortune, so to me, I didn't care about committing to $500 a month. They told me Don, we'll set your line up, but you got to generate enough calls to to charge enough ten cent fees - or we're gonna charge you $500 a month, no matter what. And I said, that's no problem, because if it works, I'm gonna crank it out - and indeed it did! Then I generated $80,000 a week in 900 calls, but that's totally different from somebody like you who may have a current job, and you say well, wait a minute, I wanna get a 900 line.

But I only wanna spend like 20 to 30 bucks a week. Playing around, testing some ads, until I know what I'm doing. Well, that's exactly what I think you should do. But to go to any other service bureau in the world, that's gonna charge you 5 to 600 dollars a month, no matter what - that would be insane, when you have no idea what your advertising budget is even gonna turn into, and it would be stupid. Well what did we do, when I put the show together, when I put the making money show... I was committed to showing people how I made money.

These 3 ways, buying, selling, placing my tiny classified ads in newspapers, which by the way, if you're not doing that, I think you're crazy. And then the third way which was getting set up with your own 900 line - well I said to the people at my company, I said, the only way our clients, our making money clients are going to be able to put their foot into the 900 business - and have fun with it - and not be stressed out over a $500 a month fee is... if we could create a service bureau that would allow people to pay a one time setup fee, and then they could have any advertising budget they want. If you had a ten dollar a week advertising budget, you could get set up with a 900 line, and then you could say, ok, I'm gonna commit to ten, fifteen bucks a week placing different types of ads, having fun with it, like it should be until you find an ad that works. And then the secret Isi to capitalize on that ad. And to return it, to replay it, over and over, and then to crank it out in more and more places

and to benefit from finding that great ad - well we created, I created the number one service bureau in the entire world - if you wanted to, today... you could get , listen to this, you could get setup with your very own 1 900 date line program, or you could get set up with your very own 1 900 chat line - this is where people would call in to talk to other people on the other end of the phone... you never have to answer any of the calls... you don't have to have any computer equipment... you don't have monthly fees... it is absolutely incredible!

I also have a 1 900 psychic line... this is where people could call and get a psychic reading by a live psychic, and again... you don't have to worry about hiring anybody... you don't have to worry about doing anything... and then the fourth line is a 1 900 sports/entertainment line... let me explain how it works... if you said ok, I wanna get set up with one of the lines... the way it works is... I would send you a contract with four, with a... it would have a 900 number, and then it would have four exclusive extension numbers - these extension numbers are what you would use in your advertising... and then as you place an ad out here, and you place an ad out there - with each one of your ads - you put a different extension number in, and then everyday you can call our call count machine - 24 hours a day - and you can find out exactly how many calls and how many minutes were generated the day before from your advertising.

It is absolutely one of the funnest things that you could ever do - we'll even help you along with the advertising, as much as we can - we are the largest 900 service bureau in the entire world - let me just tell you this - Saturday night live spoofed me two times - over the 1 900 business, and then the MTV; music awards asked me to do a video - and they put me on the MTV music awards promoting their own 1-900 number - it was absolutely exciting! - here's the secret - once you get set up with a 1 900 line - you get excited - you figure out which lines you want to get setup with - and then you play and you test one tiny ad or one type of advertising after another after another... as soon as you find something that works... the secret is to take that, and then multiply it and to rerun it, and to make it go over and over and over again... to capitalize on finding that one tiny ad that makes you money.

ok, let me explain how the 1 900 date line works - since i... I use this as an example only... it's one of the first lines that I ever brought up.... the 1 900 date line is simply a line where guys or girls can call, punch in their area code, and then can listen to other singles in their area... and then if they want to, they can create their own voice mail box, and have singles call them and leave messages for them... so its a really exciting line for people to call... now if you create an ad and you put it out there, in your ad, let's say you put it, and it says - meet singles in your area... your gonna have a 900 number, and then right next to that, or right below that... you're gonna have your four digit exclusive extension number - and then right below that you're gonna put $2.99 per minute - and then next to that you're gonna put - must be 18 years of age - you don't have to worry about that - we're gonna check everything your ads must have - we're even gonna give you 32 different sample ads that you can use - or - you can create your won advertising - you just gotta submit it to our office for approval first, and before you start advertising, whatever ad you want to put out there - but whenever you place any out there - make sure that you take one of the four digit extension numbers and you put that in the ad - because somebody else may have the same 900 line - but they're gonna be using different extension lines - and we wanna make sure that you get paid for every single call that you generate because of your advertising - so just remember - if you creat an ad -0 just submit it to our office for approval first before you start advertising - and everything will be great!

now let me just tell you... out of the $2.99 a minute that you're gonna charge the caller... for every minute that caller stays on the line - you are gonna pocket $1.40 a minute for every single minute that your caller stays on the line because of your advertising - about 15 cents a minute goes to our office for handling all the calls, and then the rest gets eaten up in the phone company - with the phone company = because they bill for you, and they charge you for that... they collect for you, and they charge you for that... and then there's gonna be a degree of chargebacks, but these chargebacks are already implemented... so the $1.40 a minute that you get, is net to you... you never have to worry about getting a check, and then a statement from our office, and then 4 or 5 days later us calling you back saying, hey bill... tom... Susan... we went... we paid you too much... and then we have these chargebacks... those chargebacks are already implemented into the percentage factor... so you will pocket $1.40 a minute for every single minute that that person stays on the line... it is absolutely incredible! - if you got set up you're gonna get a contract thats good for one year - and then you can automatically renew it for an entire additional year at no charge to you whatsoever... you pay a one time setup fee...
and there are no monthly fees whatsoever... which allows you to start out really slow... have fun with it, unless u wanna go crazy... but it allows you to spend a little bit on advertising each and every week... start out slow, because whenever you spend money on advertising, you are running the risk of that ad not working... or not working as well as you thought... so it is a whole lot more fun when you can start out slow... test one ad over here... test another ad over here... call your call count machine every day - it's a whole lot more fun when you don't have the pressure - of having to create so many calls - to pay for your $500 a month fee... that you would be paying if you went through a normal service bureau... so its absolutely one of the most incredible service bureaus, but I haven't even got to the fun part...

if you got setup with a 900 date line, it's a $2.99 a minute line... you will pocket $1.40 a minute... if you got setup with a sports slash entertainment line you would also charge people $2.99 a minute, u would pocket $1.40 a minute as well... these two lines are automated... they're completely automated... the computer takes the call from the beginning to the end... now if u got setup with a 900 chat line, you're gonna charge the caller $3.99 a minute, and out of that you will pocket $1.50 a minute, because it costs us a lot of money to staff up live people... to be there to answer the calls 24 hours a day... so you'll charge the caller $3.99 a minute, out of which you will pocket a dollar fifty a minute... if you were to get setup with a 1 900 psychic line, the same exact thing... you'll charge the call three ninety nine a minute... and you will pocket dollar fifty for every single minute that that person stays on the phone...

getting their psychic reading, it's absolutely incredible, and listen to this... you can call our call count machine 24 hours a day , anytime you want... you can call our call count machine and find out exactly how many calls... and how many minutes... and where they came from... from our call count machine for the day before... so every day... you can keep track of all of your advertising... its just incredible... and then after 30 days... of you generating your very first 1 900 call... you will receive a check along with a statement, each and every week...for all the calls you generated... and the only other fee besides your one time setup fee, the only other fee our company is every gonna charge you, is a three dollar check processing fee, for each week that we have to issue u a check... because you generated 900 calls...
but I do wanna talk about our one restriction... which will probably never ever affect u... but I do want to tell u... that if your weekly checks were 2 generate or to grow to $10,000 a week, at that time... if they exceed $10,000 a week... we have the right to tell you... please slow down your advertising a little bit... because we have to prepay you... we're actually paying you... prior to getting paid from the phone company... so again... that'll probably never happen 2 u... it'll probably never be a problem... but if it was to happen... we have the right to say... hey, slow down your advertising, or, move your lines, or move your 900 business to another service bureau... and work with that just because you'd be capping out our cash flow if you were to do that... again, I don't think that will b a problem... we just wanna say it, so we have the right at that time... if it was to happen... to say hey, thats about as much as we can afford to prepay you... because you're gonna get a check... after 30 days, you're gonna get a check on a weekly basis... from us... and we could be 30 days away from getting paid from the phone company.... so we don't want to extend ourselves too far... the other thing I want to tell you, is you can join the advertising network... it's a division of our company that will help u through all of your advertising... this department is designed to help you... if you have any advertising questions... when u get started advertising your 900 lines... they are there to help you... again, I told u we'd create 32 different ads... u can be rest assured, that if u create another ad, u create your own ad, and we approve them, we will never ever give out information of how many calls your generating... or which extensions u own... out of the 100's and 100's of checks that we send out every week, you can be rest assured that we are totally... we keep all of your information totally private... nobody is allowed any information from another client... and that is out of 100's and 100's of checks, nobody is allowed information about another client... so it allows you to do your advertising, without worrying about somebody finding out what type of advertising you r doing... and where u r doing it at... so, we keep that really private... and unless we have your permission, we will not give that information out to anybody... every our employees are not allowed to get set up withy their own 900 business as long as they work for our company... and I'm gonna connect you bak to the account executive, but I wanna tell u, that you can now thru our company, we will, if u get setup with your own 900 line, not only can u join the advertising network... and they'll help you through any questions that you have with your advertising, you can get your own television commercials customized with your 900 number, and your own exclusive extension number for whatever type of line that you want... or all four...

if you get excited and u said, I want all four different 900 line programs... u can get a different tv commercial for each 1 of your 900 programs... it is absolutely incredible... and then listen to this... the internet world is just exploding... we can create your own page with your own Internet address... promoting your 900 extensions... so u r now on the internet promoting your own 900 business... if u wanna do that... so we made it just about as easy as it could possibly b to get setup with your own 1 900 business... and a couple of days from today, you could be in the 1 900 business... I think that I've talked to you long enough... I'm gonna give u back to the account executive, I wanna say thank you once again so much for giving me the time to let me explain my story to you... I hope it got you excited, I hope u get setup... I'm gonna give u back to the account executive right now...
(did u catch all that? :-)

Chapter 5 - The Opening Pitch


I took my seat. Put the 14 minute 'Let's Rock' cassette tape in the player. Next I hit 'record' on the other player (all sales were recorded and forwarded to Quality Services for review). Then I dial the number on the lead. What... no answer... damn... on to the next lead. I probably dialed four or five leads until I got a live voice. Then I read the script. I don't have the actual script, but it goes a lot like this. At least in my mind.

Hello, may I speak to Ron please?
Yes, this is Ron.

Ron, hello... this is David Koenig from the TV Show Making Money. How are you today?

Well good, what's this all about?

Well Ron, I see awhile back you watched our show on TV and ordered the Making Money Package. Have you had a chance to go through it all yet?

No. No, it's still sitting on my desk waiting for me to get to it. I did have a couple people call me to discuss it, but they always called me at a bad time.

Oh, well I am sorry to hear that. I am hoping my timing is better today. Do you have just a few minutes to talk about it a bit?

Well, yeah... I do need to do something with it. My job is really slowing down. And as I get older, I would like to build something of my own.

Great! I really appreciate you taking the time to listen. I do believe that you will be quite excited once you have a full understanding of our company. Would you grab a pen an paper please? I want you to write down my name and number, so that YOU know who YOU are talking to.

Sure, just a moment please... OK, I am back.

Awesome! My name is David Kay-nig, that is David... Kay-nig, K O E... N I G. And my number is 1 800 DON LAPRE, that is 1 800... DON LAPRE - Lapre is L A P R E - got it?

Yup!

Excellent!

First of all Ron, I want to congratulate you on taking the steps to change your situation. We both know if you do nothing, nothing will be the result. Obviously, there are things in life you would like to acquire, am I right?

Oh yeah, for sure!

Awesome! Now the MMP is going to teach you the world of Marketing. How to advertise something. It is the story of how Don Lapre got to be where he is today. Now, let me ask you this question... what are you going to advertise... what is your product that you would like to market to the world?

Well... I am not sure. I guess I was just looking for ideas. I want to be my own boss. I want to be in control of my own future. I don't want to have to depend on anyone else.

Absolutely! I understand. You know, many of our clients are in the same boat. They want more in life, but they do not know to acquire it. And that is why Don has put together some products that are really doing well right now. And I am here today to tell you about then, in case they might parallel your goals in life. Do you still have that pen and paper handy>

Yes I do!

Perfect, now I am going to play a short audio tape for you, right over the phone. I want you to take notes, write down your questions, and then I will be back when he is done to answer anything else you may want to know.

OK, thank you David!

You are quite welcome Ron. Now... here comes... Don Lapre!

START THE 14 MINUTE 'LET'S ROCK' TAPE

Chapter 4 - The Making Money Package


Now we are going to talk about the products. The TV show Making Money was heavily on late night TV, all over the country on many different channels. I heard they spent about $250,000 a week on TV advertising. The result was the sale of about 3000 Making Money packages for $39.95, plus S & H. That equalled about $120,000 - but it was what we call a 'loss leader'. You see, those 3000 leads would be parceled out to the Account Executives to sell more products invented by the King of the Infomrecials - Mr. Don Lapre.

Those are the leads we were given, but they were not on white paper. The ones we received were on colored paper. The color of the paper reflected how old the leads were. The white colored paper was red hot fresh paper. Much more valuable than Platinum! Recycled leads would be purple. They would be given two weeks later, after it was released as fresh paper. Older than that might be yellow, pink, etc. Even the older leads could be worth a lot of money to the company, and of course, the Account Executive.
The Making Money Package basically told the story of Don Lapre and his start in a one bedroom apartment. He placed 'tiny little classified ads' in newspapers all over the country selling things, and his claims were that he made $50,000 a week from his one bedroom apartment. Basically, he was saying he could sell anything, and if you bought his MMP you could learn how to sell things too. An education in Marketing as it were. Don truly could sell anything. He was a Marketing Genius. Running a company, well... I don't want to give away the ending.

It once took me 9 months to sell a client. I called him once a month for 9 months straight, and on the 9th month - $715 - I sold him the $1431 package for half now, half later promotion!